6 Things You Should Know About Business And Technology

If you are a businessperson starting a new business, there are six important things that you should know about business and technology. These are:

1. How to create a company website and use it to gain customers
2. Using social media to promote the company
3. How to use software to help your company be more efficient
4. How to network with other companies and save money
5. Which gadgets are unnecessary
6. How to store company data so that it is not accidentally deleted or lost if a computer crashes

Creating a Company Website

A company that has a good online presence has the potential to reach thousands of potential customers. It is not hard to create a company website; all a person has to do is buy a domain name and then set the site up using an open content management system such as WordPress or Joomla. Both sites offer step by step guidance that will enable anyone to create a good looking site. The site should be attractive and professional in design, and it should clearly state what the company does along with the company’s contact information.

Social Media

Social media will help a company stay in touch with its regular customers and reach out to new ones. Every company should have a Facebook business page where fans can come to see the latest discounts, special offers and other company news. Other social media sites that a business owner will want to set up accounts with include Twitter and Google +.

Using Software

It may take time to learn how to use a new software program, but it is often well worth it. A company that has a large number of employees will want to purchase and use a payroll software program that keeps track of how much each person should be paid every month, along with other important information. A customer database will enable a business to keep track of its regular customers and see which goods and services are the most popular.

Networking

Outsourcing a certain job may cost money but in the end it can help a company either save money or generate a higher profit. Which companies one chooses to network with will be determined by the company’s particular needs. Internet retail sites usually do a lot of shipping and so may want to work with Package Fox, a company that specializes in handling shipments and making sure one gets a refund if the shipment is not delivered on time. Those who are creating an email or social media campaign should work with MailChimp and Hootsuite.

Avoid Unnecessary Gadgets

One good way to save money is to avoid gadgets that may be great to have but are not really needed. A business owner will get lots of offers for various technological gadgets, software programs and the like. One should carefully assess which items are truly needed and avoid impulsive purchases.

Storing Company Data

Storing company data is extremely important. Even good computers will crash and malfunction at some point of time. Data can be stored on various hard drives, but it usually more convenient to use an online storage service. These are easy to work with and do not cost much money.

These are some basic yet very important things to know when setting up a new business. Modern technology can help a business go far and gain clients faster than it would have otherwise. A business owner simply needs to assess what needs to be done and use the right forms of technology to promote the company’s good name.

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Why The Net Is Your Best Bet for Business News

If you need to stay up to date with all the latest happenings and occurrences in the world of business, there’s no better way that to log onto the internet. The World Wide Web is indeed a goldmine for general company news, stock market trends and even emerging sector overviews. Put simply, to stay ahead of the game, get online.

The great thing about the net is that there’s so much choice. Literally millions of different websites exist, and that means you can get the lo-down on pretty much any story, no matter how recent or far-fetched. Whether you want to know about a new CEO, an orange crop report or even the newest location of your favourite burger franchise, 5 minutes in cyberspace is all you need.

Obviously the major news networks will have a greater scope to cover stories, but having said that you should never discount smaller or more niche oriented websites as they often have their ears closer to the ground. If someone makes it their business to know about a particular area, there’s a greater chance of finding more detail than at a larger authority site which is more concerned with the general facts. The best option however is to read a mixture, as that way you’ll never be left in the dark.

Whatever type of industry you’re in, and whatever your job description might be, there’s no doubt that knowledge is power. From finance to marketing, law to politics, the more you know, the better off you’ll be. You might be the chairman of the board, or simply holding down the fort in an entry level position, but taking the time to read up on a variety of topics, related to your company or otherwise, is the key to success.

Technology is definitely a wonderful thing, and these days you can receive all sorts of updates on your computer or smart phone from web based sources. Apps, emails, widgets and even real time tickers mean you’ll never miss a beat, and that’s a far cry from a few years ago when reading newspapers was the norm. Business itself has changed because of the web, and the exact opposite is true as well. It’s a perfect marriage that benefits regular individuals massively.

Quite plainly then, the information highway is a real goldmine when it comes to staying up to date with pretty much anything these days. Having all the facts in one easily accessible place means you’ll be incredibly well informed and always able to make the right decisions. Log on and start surfing today- it’ll be the best thing you ever do from a career perspective!

How Do You Sell A News Publication When You Can’t Talk About The News?

Dear Friend,

Let’s clink our glasses together and finally agree.

If you are going to write a great sales letter that makes people stop in their tracks and say, “Wow! I want that!”…

… there are some compulsory floor exercises you must follow.

1. You need to grab your reader by the throat.

(Direct response is an interruptive form of advertising. Why should your prospect stop making love to their spouse… their neighbor… their favorite concubine… and pay attention to you?)

2. You need to build a one-to-one relationship with a qualified buyer.

(Woah, Soldier! If you don’t leave, my husband is going to… wait… come into the light… you’re cuter than I thought. )

3. You need to slide your Unique Selling Proposition under your prospect’s nose using language that gets them to nod their heads with familiarity.

(Right, mate, why is your bloody pub about cuttle fish better than the bloody pub I already bloody have?)

4. You need to present an offer that will motivate someone to take action — now!

(What! Derek Jeter is about to break Lou Gehrig’s record, and you want me to turn off the television…)

Oh, did I mention you need to do all this — quickly?

Ideally, in 5 or 6 paragraphs. The paragraphs should not be more than 5 lines long and about 10 to 12 words per line… in 12 point type. (We can argue later about the font.)

That’s the bad news.

Here’s the good news. Some talented copywriters have hacked away at this brush before you and left clear paths to follow. You just have to swallow your pride and go where they lead you. Let’s see a great letter in action, and I’ll show you what I’m talking about.

Darlene, open the vault, honey, and grab from the swipe file that package by Ken Sheck. You know, the one for THE ECONOMIST.

Here it is. What a gem!

Dear Colleague,

Every Monday morning, a rather unusual publication arrives at the desks of a select circle of individuals in positions of power and influence.

The readers of this discreetly (one is almost tempted to say reluctantly) publicized newsweekly include presidents (of countries, banks, universities and Fortune 500 companies), ranking executives (in business, government and industry) and prominent thinks (in law, science, economics and military strategy).

Now it may not surprise you to learn that the average income of North American subscribers to this singular periodical exceeds $144,800 per annum. However, it may surprise you to discover that despite the enormous clout and affluence of its world renowned readers only a relative handful of Americans are aware of the existence of this exclusive publication, much less the intelligence it provides.

But now with this letter, you are cordially invited to join the extremely select circle of men and women who wouldn’t think of beginning each business week without the incomparable insight and reporting of The Economist.

Now let’s examine what Ken does that separates him from mere typists.

First, let’s notice what Ken doesn’t say. He doesn’t mention anything that’s in the news because by the time the prospect reads this — anything you can possibly say is going to be out of date.

So instead he smartly slants left and focuses on the exclusivity of the pub… the wealth and power of its readers… and, by implication, the upscale club you will join when you, too, become a subscriber.

Also, note the tone he sets at the outset:

Every Monday morning, a rather unusual publication arrives at the desks of a select circle of individuals in positions of power and influence.

He could have said…

On Mondays, the mag is read by big shots like Henry Kissinger and Walter Cronkite.

…but he would have gained less yardage, IMHO. The best way to get a qualified buyer is to capture the tone of the product. In this case, Ken’s client is The Economist, not Newsweek. It requires a little more nose in the air.

Let me now show you how I shamelessly borrowed from Ken to create a package for The Far Eastern Economic Review and kicked some serious direct response butt.

Darlene, where are you honey? Wake up! It’s 9:00am and you’re already lit up like the Christmas tree at Rockefeller Center. Bring that package over to me, the one that’s by your feet.

Each week a highly influential magazine is quietly delivered to two dozen spy agencies throughout the world.

It is eagerly awaited by prime ministers and presidents… by savvy corporate executives and far-sighted global investors… from Sweden to Swaziland, from Pyongyang to Peoria.

Now, with your permission, we would like to include you among this distinguished group of world leaders. Introducing…

THE FAR EASTERN ECONOMIC REVIEW

Then I went off in my own direction — still not talking about anything in the news…

Dear Executive:

It was a beautiful summer day at The Clearwater Bay Golf Club, and so far the golf game between the two businessmen had been friendly enough.

Then it suddenly grew tense.

“How could you borrow $400 million to build our new plant at such a high interest rate!” the CEO shouted at the 4th hole.

“I’m sorry… sir…” the executive stammered, missing his putt. “I thought my information was reliable at the time– ”

–the CEO cut him off. “Not good enough. The Review has been hinting for months that interest rates would fall!”

Why was the CEO so abrupt?

Why did he not have another second to waste? Because he knew that any businessman who did not take advantage of the “early warning” provided by The Far Eastern Economic Review would miss opportunities and be at a clear disadvantage when trying to negotiate successful (and profitable) business dealings in Asia.

Get the idea? Sometimes it’s better, as Darlene likes to remind me, to keep your mouth shut. If you’re selling a news publication, saying less can be more.